Massimo Frascella: "Reducing everything to the essential means focusing on what truly matters" Audi chief creative officer Massimo Frascella on the power of design as a catalyst for transformation, design as more than aesthetics and his vision for interiors Car Design News
Audi Concept C heralds design reset and Frascella’s TT As the Audi Concept C’s official embargo lifts, Car Design News publishes candid highlights from our exclusive one-to-one interview with new chief creative officer, Massimo Frascella (including the car’s production intent) Guy Bird Guy Bird
“The better the proportions, the less styling you need” – Gary Telaak, Audi Audi senior designer Gary Telaak has been with the storied brand for 28 years. Here he looks back at the launch of Audi TT, shares his thoughts on what made that car so special and talks about the challenges designers face in working with and integrating new technology James McLachlan
Car Design round-up: Audi, Mahindra and Volkswagen Car Design News takes a look at the news that may have gone under the radar this week, including the latest from Audi, Mahindra and Kia Lucy Abbott
“We're expanding beyond the traditional ways of colour and trim” Nisha Pillai, senior CMF designer at Audi, spoke during the Salone del Mobile at Car Design Dialogues Milan Car Design News
Car Design round-up: Aston Martin, Audi and Mazda Car Design News takes a look at the news that may have gone under the radar, including the latest from Aston Martin, Audi, Continental and Mazda Lucy Abbott
Traditional CMF: development, digitalisation and desirability Designers describe the benefits of using traditional materials inside the cabin, but digitalisation and material development could change the game Michael Nash
Car Design round-up: Audi, Volvo and Volkswagen Car Design News takes a look at some of the stories that may have gone under the radar this week. Read on for the latest from Audi, Volvo and Volkswagen Lucy Abbott
New Audi A6 Avant revealed We suspect this premium estate is one of the last to be designed by the previous head of Audi design, Marc Lichte Lucy Abbott
Key takeaways: The future of German automotive design Car Design News hosted a trio of experts at Audi, including new design boss Massimo Frascella, to discuss the future of German car design and learn more about the brand’s direction Lucy Abbott
Massimo Fracella: Audi combines engineering knowledge and progressive design Audi’s new design boss looks ahead to CDN’s upcoming livestream on German car design Freddie Holmes
In pictures: Audi Q6 e-tron off-road concept Audi has revealed a new off-road concept that puts the Q6 e-tron on stilts, described as “an emotive reinterpretation of the quattro” Car Design News
Audi revives Auto Union Type 52 Schnellsportwagen Ninety years since the idea was first dreamed up by Porsche’s designers, Audi has finally built the Auto Union ‘Schnellsportwagen’ Trinity Francis
Car design round-up: Audi China, Bentley’s urban SUV and Morgan in the US Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from AMG, Bentley, Hyundai, Mahindra, Morgan and more… Car Design News
Audi launches new sub-brand in China and new AUDI E concept When is an Audi not an Audi? When it’s an AUDI. Karl Smith
Audi gives apprentices the chance to reimagine iconic A2 as one-off concept Apprentices at Audi’s Ingolstadt and Neckarsulm training facililties put forward the idea to reimagine the A2 as an EV – and leadership obliged Freddie Holmes
“A car designer’s dream” – looking back on VW’s Potsdam studio Car Design News spoke to design bosses past and present plus other notable alumni to find out what Potsdam was like in the glory days – plus the possible reasons behind its closure. Peter Wouda, Thomas Ingenlath, Stefan Sielaff and more offer honest reflections, fond memories and surprising revelations Freddie Holmes
Car design round-up: Audi, Fisker, Koenigsegg, Lucid, MG, NISMO Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from Audi, Koenigsegg and more… Car Design News
Car design round-up: Goodwood, gongs and green paint Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from Alfa Romeo, Bertone, BYD and more… Car Design News
Underpromising and overdelivering in the age of the software-defined vehicle In an era in which mainstream brands like Audi, Volkswagen and Tesla as well as start-ups such as Fisker, are asking customers to put their faith in an entirely new technology, maybe OEMs are better off underpromising and overdelivering, writes Drew Smith Drew Smith
OEMs bring cars and installations to Milan Design Week 2024 Auto manufacturers such as Bugatti, Bentley, Porsche, and BMW, increase their presence at the storied Milan Design Week with cars and art installations Karl Smith
Car design round-up: new logos, old names and succession planning Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from Audi, JLR, DS and more… Car Design News
Car Design round-up: coffee tables, seatbelts and fancy lights Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from Audi, BMW, Dacia and more… Car Design News
Car design round-up: a busy Christmas Car Design News compiles some of the stories that may have gone under the radar during the festive break Freddie Holmes
Interview: Audi’s Marc Lichte on AI and architecture Car Design News spoke to Audi design boss Marc Lichte at the inaugural Car Design Event in Munich about AI, architecture and the brand’s plans for 20 new cars James McLachlan
Audi challenges luxury typologies with new Activesphere concept Audi’s shape-shifting new showcar goes from sportback to mini pickup truck, with a ground-breaking mixed-reality interior Laura Burstein
New Audi badge signals push for minimalism The German marque has revealed its new badge, a subtle change that represents more of a significant shift toward reductionist branding Freddie Holmes
What is the future of clay modelling? In conversation with senior designers from Audi, Karma, Mahindra and Mazda, Car Design News discussed the outlook for clay modelling as digital tools begin to play a larger role Freddie Holmes
What has happened to Audi design? (Single)Framing the rise and decline of design kings, Audi. Design critic Wayne Batty is unconvinced by the Bauhaus aspirations of the German marque’s ’Sphere series Wayne Batty
First Sight: Could Audi Urbansphere herald China MPV revival? With the Urbansphere, Audi’s design team has turned the ’van-with-windows’ approach to the MPV on its head. Can this concept revive the segment? Guy Bird
Audi A6 Avant e-tron concept could signal return of luxury estates The latest concept car from Audi, the A6 Avant e-tron, is a marker for new production models to come
First class thinking – Audi’s Grandsphere concept The Grandsphere is the second of Audi’s three autonomous shows cars and is a grand tourer modelled after the view from the pilot’s seat Laura Burstein
Audi’s Skysphere concept grows from sporty roadster to autonomous grand tourer A futuristic show car with classical proportions, the Skysphere concept is a reflection of Audi’s commitment to electric and autonomous mobility Laura Burstein
Driven: 2021 Audi RS 5 Sportback Sleek and seriously potent, the Audi RS 5 Sportback’s melodious roar makes a strong case for petrol Laura Burstein
Audi Unveils the 2022 RS 3 Redesigned compact saloon and sportback get high-performance updates worthy of the racetrack Laura Burstein
Audi’s Marc Lichte on the premium brand’s autonomous revolution Audi’s head of design Marc Lichte talks ‘revolution’, sexy GTs and vans (and why the Grand Sphere is very much the former not the latter) Guy Bird
Sneak preview: Audi’s Sky Sphere, Grand Sphere and Urban Sphere concepts Audi’s heads of exterior and interior design talk about the future of the soon-to-be-electric luxury brand Laura Burstein
An EV machine – Audi takes the wraps off its e-tron GT The new Audi e-tron GT features a design language that will likely be used in electric models to come Michael Nash
ArtCenter 2019/20 Degree Show The latest graduate projects from the leading California design school ArtCenter Karl Smith
Degree Show: Kookmin University 2019 Kookmin University, South Korea’s first private university after it became an independent nation, recently had its second-ever Automotive & Transport Design degree show at their campus in Seoul. Michael Gooderham
Degree Show: Kookmin University 2019 Kookmin University, South Korea’s first private university after it became an independent nation, recently had its second-ever Automotive & Transport Design degree show at their campus in Seoul. Michael Gooderham
Interview: Marc Lichte on the present and future of Audi design Audi design director talks sub-brands, through the electric e-Tron Sportback and the ballistic RS6 Avant Laura Burstein
Discussing Canoo Design with Richard Kim Richard Kim, the lead designer at Canoo, speaks to CDN about the new company and its unusual approach to vehicle design Karl Smith
Trend Report: Frankfurt 2019 With the European show season wrapped up for another year, we took a deeper look at what it’s brought us… Drew Meehan
Frankfurt 2019: The Round-up Frankfurt got an electric shock last week, and many green walls (virtue) signalled the change Maxine Morland
Frankfurt 2019: Cupra Tavascan design team reveal show car secrets Cupra’s new concept SUV is both dramatic and unlike anything in the Seat line-up to date Guy Bird
ArtCenter Degree Show, Summer 2019 The ArtCenter students presented ideas ranging from a utilitiarian trike to an ultra-luxe yacht concept. Karl Smith
Shanghai 2019 overview Now the dust has settled on the biggest auto show of the year, we asked Drew Meehan join the dots of what we saw in April in Shanghai Drew Meehan
Magna Global Bold Perspective Award: meet the judging team Students entering Magna’s design competition will have their work judged by a world-class panel boasting production car, motorcycle, custom car and feature-film design expertise Car Design News
Renault releases Clio V interior images Front seats and full dash appear a day before the full reveal Michael Gooderham
CES 2019: Audi e-tron goes surfing The Audi e-tron hydrofoil surfboard is nonetheless an entertaining bit of brand extension Chris Maillard
LA 2018: Audi e-tron GT Concept debuts While we await the all-electric Porsche, Audi has revealed a taste of its upcoming offering in the new e-tron GT Concept Karl Smith
Audi e-tron revealed before Paris show Electric SUV is the first e-tron to make it to production Michael Gooderham
